Construction of a 278m tall tower in the centre of London comes with unique challenges. Creating an efficient and safe plan to demolish an existing structure, maintain access and manage interfaces with neighbours on all sides increases the challenge.


Lipton Rogers and Multiplex commissioned Freeform to create an overall 4D model of the scheme, and then zoom in on particular aspects, spending time with the project team to collaboratively develop the logistics and programme of work. Virtual Reality was also used to immerse the team in future stages of construction.


The demolition and new substructure was fully realised, and a robust + safe sequence of work established. Options for vertical transport throughout every stage were modelled, refined and planned visually. High detail logistics were experienced through Virtual Reality headsets, allowing immersive experience of future construction stages. Leading to better + safer logistics arrangements.

This technology is incredible and it has the potential to revolutionise the way the industry works in the very near future. The immersive experience provides a level of design detail and scrutiny that you simply cannot recreate in a 2D or even 3D format. The traditional way site logistics are managed is through a combination of hand-drawn sketches and 2D drawings, with very few companies truly embracing the use of 3D modelling tools. We’d walk round a site describing where items like tether zones, green routes and signage need to be installed. Maybe 70% would be correctly set up, through drawings not being read correctly, the direction being lost in translation or unforeseen obstructions
Neill Stratton
Construction Manager